Our Mission

At First In Coffee Company, we are more than just purveyors of exceptional coffee; we are a lifeline for those who stand on the front lines of service. Owned and operated by firefighters, our mission is clear: to provide high-quality, meticulously sourced coffee that not only redefines your coffee experience but also fuels the indomitable spirits of first responders, nurses, police, and all front-line workers.

Our commitment to excellence begins with the careful selection of premium coffee beans, ensuring each cup embodies the same dedication and precision exhibited by those who serve our communities. First In Coffee is more than a beverage; it's a symbol of resilience, strength, and the unwavering commitment to duty.

We take pride in giving back to the heroes who dedicate their lives to others. A percentage of every purchase at First In Coffee Company goes towards supporting various charities and programs for first responders. We believe in contributing to the well-being of those who selflessly protect and care for our communities, recognizing the importance of their physical and mental rejuvenation.

First In Coffee is not just about caffeine; it's a catalyst for renewal and recharge. Tailored for the highly dedicated individuals on the front lines, our coffee serves as a moment of solace, a brief respite in the midst of challenges. We understand the vital role a well-deserved break plays in rejuvenation, and our mission is to provide that essential pause for those who give their all, every day.

Join us in celebrating the spirit of service with each cup of First In Coffee – where high quality meets heartfelt appreciation, and every sip is a salute to the heroes among us. ☕️👨‍🚒👩‍⚕️👮‍♂️👮‍♀️



Meet Brian Straight, the heart and soul behind First In Coffee Company. With 16 years of dedicated service in the Troy, NY Fire Department Local 86, Brian is not just a seasoned firefighter; he's a passionate advocate for those who put their lives on the line every day. As the proud father of three, Brian understands the importance of rejuvenation and the significance of a well-deserved break.

Brian's journey from the front lines to the founder of First In Coffee Company reflects his commitment to serving not only the community but also those who tirelessly serve others. His experience in the fire department fuels the company's mission to provide high-quality, thoughtfully sourced coffee that embodies the spirit of resilience and dedication.

As the owner and operator, Brian Straight is more than a coffee connoisseur; he's a leader who understands the unique needs of first responders, nurses, police, and all front-line workers. Join Brian on this journey of appreciation, support, and renewal through the simple pleasure of a cup of First In Coffee. ☕️👨‍🚒👩‍⚕️👮‍♂️👮‍♀️