First In Coffee Company

At First In Coffee Company, coffee is more than what we brew, it's a reflection of service, community, and purpose.

Founded by Lieutenant Brian Straight of the Troy, New York Fire Department and co-owned with his partner in life and business, Rebecca Atwell, First In Coffee Company was built on the values they've lived every day: integrity, hard work, compassion, and putting others first.

With decades of combined experience balancing careers, family, and community service, Brian and Rebecca have created a firefighter-owned, family-operated business dedicated to delivering exceptional, ethically sourced coffee while honoring the people who keep our communities moving. From firefighters, police officers, EMTs, nurses, and military personnel to teachers, tradespeople, and hardworking families, we believe everyone deserves a great cup of coffee and a moment to recharge.

Every bag is thoughtfully roasted for outstanding quality, and every purchase helps us continue giving back to organizations and programs that support first responders and the communities they serve.

Today, you'll find First In Coffee Company online, at local farmers markets, community events, and through our mobile coffee trailer—bringing people together one cup at a time. As partners in business and in life, Brian and Rebecca are proud to be raising their blended family of four children while growing a company centered on meaningful relationships, exceptional customer service, and genuine community impact.

When you choose First In Coffee Company, you're supporting more than a small business. You're supporting a family-owned company built on service before self, fueled by passion, and committed to making every cup count.